Exploring the connections between energy and media—and what those connections mean for our current moment

Energy and media are the entangled middles of social life—and also of each other. This volume traces the contours of both a media analytic of energy and an energy analytic of media across the cultural, environmental, and economic relations they undergird. Digital Energetics argues that media and energy require joint theorization—not only in their potential to universalize but also in the many contingent and intermeshed relations that they bind together across contemporary informational and fossil regimes. Focusing specifically on digital operations, the coauthors analyze how data and energy have jointly modulated the character of the materiality and labor of digital systems in a warming world.

Anne Pasek provides a brief energy history of the bit, tracing how the electrification and digitization of American computing propelled a turn toward efficiency as both a solution and instigator of parallel crises in the workforce and the climate. Zane Griffin Talley Cooper traces these concerns within cryptographic proof-of-work systems and the heat they necessarily produce and seek to manage. Following heat through the twinned histories of thermodynamics and information theory, he argues that such systems are best approached as a paradigmatic, rather than exceptional, example of computing infrastructures. Cindy Kaiying Lin focuses on the practical and political frictions created as database and management designs move from the Global North to South, illustrating how the energy constraints and software cultures of Indonesia open new spaces of autonomy within environmental governance. Finally, Jordan B. Kinder offers a theorization of “platform energetics,” demonstrating how public energy discourses and settler land claims are entangled in the digital infrastructures of data colonialism in Canada.

How social media has become a critical tool for advancing the interests of the Canadian oil industry
 

Petroturfing presents an incisive look into how Canada’s pro-oil movement has leveraged social media to rebrand the extractive economy as a positive force. Adapting its title from the concept of astroturfing, which refers to the practice of disguising political and corporate media campaigns as grassroots movements, the book exposes the consequences of this mutually informed relationship between social media and environmental politics.

Since the early 2010s, an increasingly influential network of pro-oil groups, organizations, and campaigns has harnessed social media strategies originally developed by independent environmental organizations in order to undermine resistance to the fossil fuel industry. Situating these actions within the broader oil culture wars that have developed as an outgrowth of contemporary right-wing media, Petroturfing details how this coalition of groups is working to reform the public view of oil extraction as something socially, economically, and ecologically beneficial. 

By uncovering these concerted efforts to influence the “energy consciousness,” Jordan B. Kinder reveals the deep divide between Canada’s environmentally progressive reputation and the economic interests of its layers of government and private companies operating within its borders. Drawing attention to the structures underlying online political expression, Petroturfing highlights the limitations of social media networks in the work of promoting environmental justice and contributing to a more equitable future.